Chances are your next event won’t grab the entire nation’s attention like the Super Bowl, and your next meeting won’t influence worldwide commerce like the Consumer Electronics Show, but even the smallest meeting or event can be worthy of print, radio and TV media attention . Most organizations are using social media to reach out to their members, industry peers and the millions of faceless Twitter followers who may have an interest in their message. But it’s important to create awareness of your event within the community where it will take place, and reaching a geographical market can’t be done on Facebook.

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